About the client Fleurdumal is a high-end D2C brand that offers a range of exquisite products, including lingerie, ready-to-wear, and swimwear, and operates on the Shopify platform. Problem Fleurdumal encountered issues with inconsistent data across various marketing platforms like Shopify, Facebook, and GA4 due to the recent privacy updates. To ensure maximum data accuracy, the … Continue reading Web Analytics Configuration for premium Shopify brand – Fleurdumal – Case Study