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Web Analytics Configuration for premium Shopify brand – Fleurdumal – Case Study

About the client Fleurdumal is a high-end D2C brand that offers a range of exquisite products, including lingerie, ready-to-wear, and swimwear, and operates on the Shopify platform. Problem Fleurdumal encountered issues with inconsistent data across various marketing platforms like Shopify, Facebook, and GA4 due to the recent privacy updates. To ensure maximum data accuracy, the […]

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Reporting Automation for lingerie eCommerce brand – MarieMur – Case Study

About the client MarieMur is a US premium D2C Shopify brand that sells luxury lingerie. Problem MarieMur previously operated based on the founders’ instincts and didn’t have precise analytics, missing out on opportunities for growth through data-driven insights. Each department managed numerous spreadsheets manually or accessed various software platforms separately to review performance metrics. Solution

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